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While originally founded in 1878, this national charity has evolved with the times and their mission is clear:

“To enable and inspire people from all backgrounds and abilities to experience cycling's joys and benefits.”

Hire Purpose intimately supported Cycling UK with the restructuring and subsequent recruitment of 8 appointments ahead of the launch of the charity’s 5-year strategy, which centres inclusion at its core.

Learn about their new strategy here.

Through campaigning for safer streets, better infrastructure, and fairer transport policy, they’re proactively making cycling safer for everyone while also collaborating with a broad mix of partners to deliver community-based programmes that support people of all ages and backgrounds to cycle, particularly those facing barriers due to income, health, disability, or confidence.

A practice whose culture and ethos challenges the status quo of their industry.

Outside of their B Corp certification, there are many indicators that reflect how Starfish is not only a purpose driven enterprise, buta responsible business that is inexplicitly human and which puts its people first.

Ahead of launching our first recruitment campaign with Starfish Accounting, Hire Purpose gathered feedback across the practice to better understand its people, and capture the essence of their culture.

Here’s what they had to say:

• “Starfish always takes an individual approach to each client while paying real attention to every employee.”

• “There is an atmosphere of trust and care, both for personal challenges and professional matters.”

• “In terms of culture, I would highlight the strong sense of acceptance and the genuine appreciation shown to both employees and clients.”

• “When I’m in the office, there is always a sense of openness and collaboration.”

• “People are supportive, approachable, and willing to help each other.

• “There is a positive, focused atmosphere, but also space for humour and human connection.”

These testimonials were then embedded within our candidate outreach, as well as the broader recruitment campaign, showcasing the sentiments of the people from within the practice and ensuring that we attracted people who felt an allignment with their culture.

Creating a culture that is supportive, inclusive, and human should be the standard, and Co-CEO’ Georgi & Emma have truly embodied this. Whether it’s your employees, clients, or suppliers, how your business treats its people speaks volumes.

As one of the UK’s leading arts institutions,Opera North is a major cultural destination that’s worked incredibly hard to challenge the idea that opera is only for affluent audiences, or people with a perceived privilege.

How has it achieved this?

By valuing accessibility, community participation, and affordability, positioning these at the heart of their commercial packages and socially impactful programmes.

Since 2013, they’ve helped more than 14,000 people experience live opera via their Encore Ticket Scheme, which partners with more than 100 community organisations to provide free or heavily subsidised access to performances, workshops and cultural experiences for people who may otherwise face barriers to the arts. If you’ve never experienced an opera, you can also see a show for just £20 as a first-time attendee.

Music can be used as a tool for social mobility. It builds confidence, and it can develop and enhance communities. One of Opera North's most impactful community programmes, In Harmony Opera North, does exactly this by putting musical instruments into the hands of children who may never otherwise have an opportunity to play and learn an orchestral instrument, perform in an ensemble, or engage in high-quality creative education from an early age.

Take a look at the In Harmony programme here.

Around 3,200 children and young people from some of the most economically disadvantaged parts of Leeds and West Yorkshire participate every, single, week.

Opera North also thinks deliberately about how to ensure an inclusive audience experience. Through incorporating dementia-friendly, captioned, BSL interpreted and audio-described performances and by providing hearing loops, companion tickets, braille, and large-print materials, they’re venues are truly accessible. 

In 2025, Opera North had a mystery shopper assess their entire venue through an accessibility lens, and guess what? 

Flying colours, achieving a perfect score of 100%.

Hire Purpose is proud to have led a thorough search to headhunt their first Commercial Sales Manager. Tasked with maximising their revenue and diversifying income streams, they’re success is already expanding their offering as they continue thriving as a purposeful and socially impactful arts institution.